Designed hundreds of seasonal and evergreen photo greeting cards for the Ink Cards mobile app. Customers are able to select one of these designs in the app on their phone, add their photo, type a message, and mail a physical card to a loved one.
I used handlettering when creating many of my designs, and built out multiple colorways for each design. I would analyze our sales, customer use cases, & stationery trends to determine messaging, layout, color options, and stock photos.
Simple messaging with a large photo space best highlighted customers’ photos, and allowed for more flexibility with the custom message typed on the backside of the card. Minimal, multi-photo collage cards were a customer favorite, too!
Art Director for Sincerely, Inc.
Services: Stationery Design, Hand-lettering, Photography, Photoshopping, Merchandising, Researching Trends in the Industry